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Zynga become one of the core activities on the Internet

Zynga was founded in 2007 with the vision that play would become one of the core activities on the Internet. We pioneered social games with the belief that if we could make games simple, accessible and social the world would start playing. We are excited that games have grown to become the second most popular activity by time spent, even surpassing email. But we have a lot of hard work, innovation and growth ahead of us to create a future where social gaming is a daily habit for everyone.

Zynga is leaving its cartoon roots behind with a big redesign of its flagship Zynga Poker, it’s top-grossing game, for mobile players today. The design is more realistic, using player photos and a more “immersive” social gameplay. The redesign is a response to customer’s demands that makes the game appear to be more realistic and elegant, like a real casino. In doing this redesign on its No. 1 monetizing game, Zynga and its new chief executive Don Mattrick are taking a big risk. But it’s all in the name of refreshing a game for the multibillion-dollar mobile era and disrupting itself before somebody else does it — especially since Zynga’s has struggled to recapture the success it first found years ago on Facebook.

With the game delays and new investments, Zynga forecasts 2014 bookings of $US695 million to $US725 million, down from as much as $US810 million projected in April. The company projects profit, or adjusted earnings before interest, taxes, depreciation and amortization, of $US40 million to $US60 million, down from as much as $US100 million previously.

Full-year earnings per share will range from a loss of 1 cent to break even, the company said, compared with a forecast for profit of up to 3 cents. For the current quarter, Zynga projects sales of $US160 million to $US170 million, and roughly break even per share excluding items.
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